Project OVOP aims to establish a model allowing local artisans to enhance their income generating activities through value addition of local resources. Launched in March 2011 as a technical cooperation project of the Japan International Cooperation Agency (JICA), with the Direction of Craft Industry of Senegal assuming OVOP Secretariat, Project OVOP is implemented in Fatick and Kaolack regions of Senegal. This project is the first phase of “Programme OVOP” which, in a long term, is expected to expand to other parts of Senegal. During the period of initial 36 months, JICA provides technical assistance as the project for the “Promotion of Artisanal Activities through One Village One Product Programme (OVOP)”.