local development

144. The Co-operators Brand Campaign Focuses on Co-operative Principles

Throughout the past decade The Co-operators Group Limited’s television commercials have highlighted various core brand attributes of the organization such as caring, trustworthy, honest, friendly, community-minded, etc. In It’s in Our Name they highlight the fact that The Co-operators is a co-operative using that as a foundation for what differentiates The Co-operators from its competitors […]