In 2011, The Co-operative launched their groundbreaking Ethical Plan with one clear goal: to be the most socially responsible business in the UK. Now, in 2012, The Co-operative is taking their Ethical Plan even further, to inspire more people than ever to change their world. This film celebrates the achievements made in the last 12 months and highlights key targets for the future. To find out more search online for ‘join the revolution’ or visit