|Coop Name: Githunguri Dairy Farmers Co-Operative Society Ltd.||N° of Employees: 260|
|City: Githunguri||N° of Members: 17000|
|Country: Kenya||Year of formation: 1961|
The principal concern of Githunguri Dairy farmers cooperative society is to offer world class Real Farm Fresh Dairy Products that meets and exceed our consumers' needs FIRST TIME ALL THE TIMES. The society plays a key role in the marketing of its members milk which is processed and packed in form of packed fresh milk, yoghurt, Maziwa Lala (fermented milk) butter, ghee and cream under the flagship of Fresha. The choice of the brand name denotes freshness and is epitomized in our products selling slogan Real Farm Freshness
The Githunguri Dairy Farmers Co-operative Society has revolutionised the Kenyan dairy industry.
It was formed in 1961 by 31 dairy farmers keen to improve their dairying and marketing possibilities. Today, the co-operative has about 17,000 members, and its collection centres have expanded from one to 68.
Commissioning its own milk processing facility in 2004 led to an increase in profitability and size, and two years later Githunguri was awarded the most improved company at the national Company Of the Year Awards.
Its Fresha milk is now the leading fresh milk brand in and around the Kenyan capital of Nairobi. Contributing to its dramatic growth has been its adherence to quality standards, a turnaround from previous milk production in the country.
With production at about 170,000 litres of milk a day, Githunguri is Kenyas third biggest dairy operation. The Fresha brand of products – including yoghurt, butter, ghee and cream – has changed the face of the dairy industry in Kenya.
IYC Yearbook feature: http://ica.coop/en/iycbook, with the assistance of the Swedish Co-operative Centre.