“We need to meet demand,” says Carlota Pardo, spokesperson for Anecoop, one of the Mediterranean’s largest fruit and vegetable suppliers. “But one of the challenges is that we’re so dispersed in the fruit and vegetable cooperative sector that we as a group don’t have the power we could have.” “Demand is contained in the hands […]

In 1975, a group of Spanish citrus fruit cooperatives joined forces in order to expand their product range, reach new markets and improve their bargaining power with large-scale distributors. They set up Anecoop, a second-tier cooperative or “cooperative of cooperatives”. Today Anecoop is the Mediterranean’s leading fruit and vegetable producer; the Spanish leader in marketing […]